In Cape Verde, more and more companies are realising that the digital transformation is not just an option, but a way to grow sustainably. At Morabeza MarketingIn Mindelo, we help organisations modernise processes, attract more customers and increase efficiency with digital solutions adapted to the Cape Verdean reality.
A digital transformation involves introducing tools and strategies that simplify tasks, improve communication and create new business opportunities. It's not a question of suddenly changing everything, but of taking safe, practical steps that bring concrete results.
Financial Information Systems
Implementation of electronic invoicing and digital payment software.
Practical example: a small restaurant in Mindelo is using POS connected to digital reports. This makes it possible to know which dishes sell the most and to manage stock better.
Business Process Automation
Digitising internal and external routines, from inventory management to customer service.
Practical example: a shop in Praia stops registering orders manually and starts receiving orders via a digital platform with automatic notifications.
Modern Digital Tools
Use of collaborative software and the cloud to energise teamwork.
Practical example: a tour company uses shared digital diaries to coordinate local guides, avoiding mistakes when booking excursions.
Digital Skills
Training teams in basic and advanced tools.
Practical example: employees at a clinic in São Vicente learn to use videoconferencing platforms, improving communication with international partners.
Professional Website Creation
Dynamic websites with online booking and payment.
Practical example: a local accommodation in Santo Antão receives direct bookings through its website, without having to rely solely on international platforms.
Strategic Management of Social Networks in Cape Verde
Optimising Facebook and Instagram pages to reach more customers.
Practical example: a language school in Praia attracts new students by publishing short videos of lessons and using targeted adverts for young Cape Verdeans.
Search Engine Optimisation (SEO)
Position your company in search engines for local customers and visitors.
Practical example: a car hire service appears among the first results on Google when tourists search for "rent a car Cabo Verde".
Chatbot integration
Automated service on websites and social networks.
Practical example: a clothing shop in Mindelo has installed a chatbot on Facebook Messenger that answers frequent questions about opening hours and product availability.
Online Evaluation and Feedback Systems
Reputation monitoring through digital tools.
Practical example: a hotel in Sal automatically collects customer reviews after their stay and responds quickly to reviews on Google.
Investing in digital transformation in Cape Verde brings results that can be felt on a daily basis:
Operational efficiency
Automate repetitive tasks and gain more time for what matters.
Greater Online Visibility
Local and international clients find your business more easily.
Better Customer Experience
Fast service, accessible digital channels and personalised responses.
Market expansion
Reach new niches and tourists who depend on online searches.
Data-driven decisions
Use digital reports to evaluate the company's real performance.
In Morabeza MarketingIn our Mindelo office, we help Cape Verdean companies make the leap into the digital world in a practical and efficient way. From the initial diagnosis to the implementation of solutions, we ensure that each project is aligned with your objectives.
If your company in Cape Verde wants to increase its digital presence, we're ready to help.
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