In Cape Verde's competitive and ever-changing business environment, making decisions without data can be risky. This is where a market research in Cape Verde becomes essential. In Morabeza MarketingBased in Mindelo, we help local and international companies get to know their customers better, understand the competition and identify new opportunities for growth.
One market research is more than a report - it's a strategic tool that helps put your company at an advantage and guide each investment with confidence.
Carrying out a market study has real advantages for companies in Cape Verde, in any sector:
Customer understanding
Know who your customers are, how they buy and what they're looking for.
Practical example: a beauty centre in Praia is discovering that demand for quick and bookable services online is increasing, and is adapting its offer to attract more young customers.
Competitor Analysis
Identify your competitors' strengths and weaknesses and understand how they position themselves.
Practical example: a restaurant in Mindelo analyses nearby competitors and discovers that none of them offer home delivery, making room to differentiate itself.
Detecting Opportunities and Threats
Anticipate trends and prepare for risks.
Practical example: a travel agency in Sal realises through the study that tourists are looking for "authentic" experiences rather than generic packages, adapting its portfolio and increasing bookings.
Well-founded Marketing Strategies
The right dates, channels and message to reach the right audience.
Practical example: a language school in São Vicente adjusts its digital communication after realising that students are looking for flexible online courses post-pandemic.
Efficient Use of Resources
Avoid investing in channels or audiences that don't pay off.
Practical example: a small fashion shop in Praia was investing in print adverts. After analysing it, it reallocated funds to Instagram and doubled the reach of potential customers.
When you work with Morabeza Marketing, your market research in Cape Verde may include:
Customer survey
Profiles, needs, buying behaviour and digital habits. Questionnaires and interviews help map out the most profitable audience.
Competitor Analysis
Study of direct and indirect competitors, including prices, promotional channels and online presence.
Analysing Suppliers and Value Chains
Evaluation of the partners that support your business and the impact on growth.
External Environment (SWOT)
Strengths, weaknesses, opportunities and threats in the sector, including the impact of tourism, seasonality and international trends.
Products and Services
Comparing current supply and market demand, adjusting prices and positioning.
Communication and Marketing Strategies
Defining the best channels (online and offline) to reach each audience segment.
Initial Diagnosis
Meetings to understand your company's objectives, challenges and expectations.
Data collection
Documentary research (reports, statistics and sector studies).
Comparison with good practices in the sector (benchmarking).
Questionnaires and interviews with clients and potential clients.
Strategic Analysis
Structuring data into clear reports with practical insights.
Action Plan
Drawing up a strategic marketing plan with targets, a timetable and measurable KPIs.
Presentation and Knowledge Transfer
Sharing sessions with the team, ensuring that the recommendations can be applied immediately.
Based in Mindelo, Cape Verde, a Morabeza Marketing has experience in supporting companies that want to grow based on concrete data. Our goal is to help your business better understand the market and find the right path to success.
PT