In many Cape Verdean companies, repetitive tasks still take up too much time: filling in Excel sheets, copying data between systems, manually checking orders or sending follow-up emails. These routines reduce productivity, increase the margin for error and prevent teams from focusing on activities that really generate value.
A automating business processes replaces these manual tasks with intelligent digital flows that work autonomously, 24 hours a day, 7 days a week. As well as speeding up operations, this allows the business to scale without increasing labour costs.
In Morabeza MarketingIn Mindelo, we help companies in Cape Verde - from small businesses to larger organisations - to implement IT solutions. process automationintegrating tools such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), e-commerce systems and accounting software.
Saving Time
Reduce hours of repetitive tasks and allow the team to concentrate on strategic areas.
Real example: a law firm in Praia no longer spends time preparing manuals for each client. With automation, standard documents are generated automatically according to the case data.
Reduce errors
Automation guarantees consistency and standardisation, avoiding human error.
Real example: a supermarket in Mindelo has automated stock updating. There used to be frequent errors in inventory; now the integrated POS system updates the data in real time.
Increase Productivity
Teams are no longer occupied with administrative tasks and become more productive.
Real example: a private clinic in Praia adopted a system that sends automatic appointment reminders by SMS and email. The result: the absence rate fell by 30%, freeing up time for the reception team.
Climb without extra costs
The business can grow without hiring more staff just to deal with operational management.
Real example: a local accommodation in Santo Antão has started processing bookings directly on the website with automatic invoicing, reducing its dependence on manual management.
In Morabeza Marketingwe develop solutions for business process automation adapted to the Cape Verdean realityhelping companies integrate existing systems or create new digital tools:
Tourism and Hospitality Sector (hotels, resorts, travel agencies)
Restaurants and Retail (cafés, bakeries, supermarkets, fashion shops)
Financial Services and Accounting
Private Education and Training Centres
Clinics and Private Healthcare
Transport and Logistics
All these areas already benefit from operational efficiency brought by process automation in Cape Verde.
Here they are 10 practical examples where digital automation can transform the day-to-day running of your business:
Common situation: A company receives contacts from potential customers via online forms.
AutomationWhen someone fills in a form (Typeform, Google Forms, WPForms), the data automatically goes to the CRM (HubSpot, Zoho, Pipedrive). At the same time, the team receives a notification by Slack or Email.
Example in Cape VerdeA language school in Praia receives online enrolments; each lead is registered in the CRM and automatically assigned to a salesperson.
Trigger: New client in WooCommerce, Stripe or online shop.
ActionThe contact automatically enters the email marketing system (Mailchimp, Brevo, ActiveCampaign) and starts receiving a personalised welcome sequence.
Example: A local guest house in Santo Antão captures emails from new guests and automatically sends tourist tips about the island, increasing customer satisfaction.
Trigger: Customer adds products to the basket in WooCommerce/Shopify but does not complete the purchase.
Automation: Automatic sending of an email or message on WhatsApp (Twilio or WhatsApp Cloud API) remember that the products are still available.
Example: A fashion shop in Mindelo recovers up to 20% of lost sales thanks to automatic reminders of abandoned trolleys.
Trigger: Post created in Notion, Airtable or Google Sheet.
Automation: Content is automatically published on various social networks (Facebook, Instagram, LinkedIn, Twitter/X).
ExampleA restaurant in Praia publishes its weekly menus only once, and the system distributes the same content across all the networks, without duplicating effort.
Trigger: New order in a WooCommerce or Shopify shop.
ActionAn invoice PDF is automatically generated and sent to the client and to the accounting email address.
Example: A small e-commerce of handmade products in Mindelo professionalises billing without extra manual labour.
TriggerEvery night.
AutomationThe system collects sales data (WooCommerce, Stripe, Shopify), creates a summary in Google Sheets/PDF and automatically sends it to the manager by email or Slack.
Example: The owner of a technology shop in Praia receives the daily report at 8am without having to ask the team.
AutomationFinancial data entered into Google Sheets is synchronised with systems such as QuickBooks or Xero.
ExampleAn accountant in Cape Verde no longer has to manually copy each line of income/expenses into the management software, saving hours every week.
Trigger: A new email arrives in the company's Gmail/Outlook.
Automation: Automatically creates a ticket in the Zendesk, Freshdesk or Zoho Desk, assigns it to the correct agent, and replies to the customer with a confirmation message.
Example: A telecommunications company in Cape Verde organises support requests and reduces response times by 40%.
AutomationAfter a purchase, the customer receives a request after a few days to leave a review (Google Reviews, Trustpilot, Facebook).
ExampleA hotel in Sal increases its presence on Google Maps, as guests automatically receive invitations to leave feedback.
TriggerWhen a lead reaches a certain stage in the CRM funnel.
AutomationThe system automatically generates a contract/proposal (Google Docs, PandaDoc, Notion Template) and sends it for digital signature.
Example: An events agency in São Vicente reduces the time it takes to create proposals from two days to one hour, speeding up contract closures.
These solutions help local businesses to:
Save time in administrative routines.
Improving customer serviceespecially in tourism.
Increasing online salesThis is a fast-growing sector in Cape Verde.
Professionalising business and make them more competitive at international level.
Reduce operating costsThis is critical for SMEs with small teams.
In Morabeza MarketingWe help to implement exactly these flows, customising them to the context and needs of each Cape Verdean company.
PT